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La Recyclerie / Boutiques

We collaborate with Caritas Geneva, a charitable organisation which provides specific assistance to disadvantaged people; it is also a key player in the recycling and reusing approach in Switzerland. We focus on supporting this organisation on its development strategies: strengthening its social impact thanks to a professional reintegration program, as well as promoting its entrepreneurial and ecological vision.
We work at separating Caritas from a brand image that is only associated with poverty. We strive to do so by turning their 4 geneve bric-a-brac shops into actual concept stores.
We also set up partnerships with schools, such as workshops with the HEAD Geneva. Thanks to their artisanal know-how, students transform old and broken objects from Caritas into actual contemporary design pieces.
Caritas, Geneva

Marie François: mershandising
Wondervision Studio: photography